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FEATURED VIDS
NoSHAVER
NoShaver is a month-long journey during which participants forgo shaving in order to evoke conversation, encourage testing for early detection and raise critical funds to continue leading-edge prostate cancer research. GROW IT. SHOW IT. KNOW IT. was successful as testing for early detection and donations are on the rise.
TheENVELOPE.COM
To build brand awareness for TheEnvelope.com on a limited budget, an integrated campaign was developed that put the target audience (the film industry and awards enthusiasts) inside the ads. The campaign was complemented by the tagline, "Get Inside Hollywood's Head." After 6 months web traffic increased by 1 million visitors.
CITY OF HOPE: A DAY IN THE LIFE OF YUMAN FONG, M.D.
To highlight the amazing doctors, researchers, patients and staff of City of Hope, a brand initiative entitled "A Day in the Life" was born. We were a fly-on-the-wall for twenty-four hours as we followed our talent throughout their day. Created primarily for social media, here is the first in the series featuring Yuman Fong, M.D.
LOS ANGELES TIMES
The rush assignment to develop memorable creative and enhance brand awareness for the Los Angeles Times and its superior sports coverage allowed us to focus on the upcoming Rose Bowl game. Victory ensued, including this TV spot.
IRELL & MANELLA GRADUATE SCHOOL OF BIOLOGICAL SCIENCES
To increase enrollment and brand awareness for the Irell and Manella Graduate School of Biological sciences at City of Hope, a holistic campaign comprised of broadcast, digital, social, outdoor and print was developed to highlight the academics, research and training excellence available.
THE TIMES 125TH ANNIVERSARY
Throughout the 125th anniversary year of the Los Angeles Times, special sections of the newspaper both online and in print were distributed highlighting the history of LA in a very special way. From cars and real estate to Hollywood and more, each section focused on the things that are near and dear to Angelenos.
the alphanumeric news
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